Help achieve a fairer future

Factory farming is the single biggest cause of animal cruelty on the planet. Ending factory farming, and changing the way we produce food, has never been more urgent. Moving beyond factory farming will bring better lives to billions of farmed animals, save wildlife from extinction, and leave a planet worth having as a legacy for our children.

Your support is critical to ending factory farming. Your generosity enables us to campaign, raise awareness, and create meaningful partnerships with food businesses to bring about lasting, sustainable change.

New In

Unleash your love for the mysterious and intelligent creatures of the deep with our brand-new octopus merch collection. Designed with passion and purpose, each product features a stunning octopus design that is sure to turn heads and spark conversations.